PEAKSIM is a sole trader registered in England and Wales (referred to in this Policy as “PEAKSIM” "we, "us" and "our").
PEAKSIM is committed to respecting your privacy when you submit Personal Data to us on our website or when you share information with us in our stores. This Privacy Policy describes how PEAKSIM will use the Personal Data collected through the use of the PEAKSIM’s website.
This Privacy Policy explains what personal information we collect, how and when it is collected, what we use it for now and how we will use it in the future. It also gives details of any third parties to whom we may disclose your personal information.
It also covers all personal information that we collect and process on the basis that you are a customer, a past customer or a future customer.
This policy also explains which cookie we use and why and how we use them. If you have any questions about the way in which your information is being collected, used or processed which are not answered by this Privacy Policy please contact us: PEAKSIM Customer Care at:

Why do we collect and process your Personal Data?

We collect and process Personal Data when you are shopping with us. In some cases, we simply may not be able to provide the service requested by you if we do not collect and process your personal information.
We collect and process Personal Data you submit when you voluntarily create an account on our website for the purpose of shopping with us and/or receive the latest news about our products.
We collect and process Personal Data when you make a purchase.
We will also collect and process your personal information because you have authorised us to do so for an agreed purpose or/and when you have agreed to the use of cookies by us when you browse our website. This may cover situations where you are not yet a customer but you have visited our website and have consented to our privacy and cookie policy in order to gather or receive information about our products. Consent.
When visiting our website, registering an account with us or giving your detail, you will be asked to allow us to process the information collected according to the practices described in this Privacy & Cookie Policy.
We shall not be held responsible for any unauthorised use of Personal Data except to the extent that we are required to accept such responsibility under the applicable law.
In any case, we will only collect and process your Personal Data on the basis that you have authorised us to do so and that you are a customer, a past customer or a prospective customer of PEAKSIM.

Personal Data provided by you or collected via our website, in store or otherwise will be used for the following purposes and legitimate interests pursued by PEAKSIM:

  • • To register your account and maintain it
  • • To administer our website
  • • To keep you informed about our products and PEAKSIM,
  • • To process orders, purchases, refunds, payments and other transactions
  • • To contact you regarding your order
  • • To respond to your customer service inquiries
  • • To provide you with information about our products and/or events (if you asked us to do so)
  • • To notify you of any changes to the site or our goods or services
  • • To analyse and monitor our customers pattern so that we can improve our products
  • • To help us tailor our offerings to your shopping preferences to enable an enhanced customer experience
  • • To allow the proper functioning of our website and improve our site and products;
  • • To maintain the accuracy of our records

What information do we collect and how will we use it?

In most cases, you may choose to give us and we will collect personal details such as your name, email address, billing address, and telephone number.
The type and level of information requested/shared will depend on the services you use (for example, whether you are simply browsing the website, making a purchase online or making a purchase in store).
In addition, once you have created an account online, PEAKSIM we will collect and process the following information:

  • • Cumulative amount spent and purchase history
  • • Credit card/payment information
  • • Emails Received
  • • Email Response Rates e.g. Opens, Clicks
  • • Average purchase order with quantity and value
  • • Last order
  • • Device used e.g. Phone, Tablet, Desktop
  • • Last category browsed
  • • Last session date online
  • • Amount of time spent online during last session
  • • Products browsed in last session
  • • Last Abandon Basket date and price
  • • Last Abandoned Categories
  • • Last purchase Date
  • • Last purchase category
  • • Last purchase total price
  • • Last return

We will, at all times, comply with the requirements of Data Protection Act 2018 and any subsequent legislation to ensure that the personal information you give us is kept up to date is appropriately secure and processed fairly and lawfully.
When permitted by applicable laws or with your consent, we may use your information to personalise our communication with you and make your shopping experience with us more relevant to you. Your device and location We collect information about the device you are using to connect to our website, this includes the type of device you use and information about the internet browser you use and if this is allowed by your device your location.

How do I access/amend/erase information held by PEAKSIM about me?

If you have created an online account with us, we encourage you to access, rectify and amend your Personal Data as you may wish from time to time.

How can I erase/amend my account?

If you would like to amend/erase the information we have in your customer account please let us know by contacting PEAKSIM Customer Care at:
By law, we may have to keep some of the information stored. We will inform you accordingly. PEAKSIM takes your privacy very seriously and has also the duty to keep your Personal Data updated and secure. If you ask us to provide the information we hold about you, the law requires us to check your identity by all reasonable means. Depending on the level of details you would like to obtain, we will ask you a copy of your passport and /or driving licence and/or utility bills to check your identity.
We will not take the risk to pass on details about you to someone else than you. You can make a request by writing to PEAKSIM Customer Care at:

Other people who might use your information

In the event of a sale, transfer, reorganization or other disposal of PEAKSIM, in whole or in part, your details may form part of the transferred business assets and as such may be shared with our advisors and any prospective purchasers and their advisors.
We might also share your information with external service providers who perform functions on our behalf such as payment processing, carriage of goods, credit checks, debt collection, data management, fidelity program or carrying out promotional services. We will only provide these companies with the information which they need to carry out their services on our behalf and they will not be permitted to use the information for other purposes.
They will only be allowed to use your information in the way in which we instruct them and as permitted by the Data Protection Act 2018 or any subsequent legislation. You also acknowledge and agree that in certain circumstances we may be obliged to disclose personal information relating to you to third parties, for example, in order to conform to any requirements of law. Changes to this Privacy Policy

We may revise the Privacy Policy from time to time. We will post the changes on our website and display it in our stores so you are aware of what information we collect, how we use it, and under what circumstance we disclose it. Third Party Links
This website may from time to time contain links to other websites not controlled by us. We are not responsible for the privacy practices, data collected or the content of such other websites. The operators of these linked websites are not under a duty to abide by this Privacy Policy. If there are terms and conditions, other Privacy Policy or policies appearing on those websites, you should also review them carefully as your use of those sites may be subject to them. Cookies and use of PEAKSIM website
A cookie is a small amount of data sent from our server and stored on your computer's hard drive. We use our own and third party cookies to improve our services and show you advertising relating to your preferences. For this we analyse your browsing habits. By browsing our website and voluntarily consenting to this privacy and cookie policy you are agreeing to the use of cookies as described below.

If you do not want to accept cookies, this policy will also explain to you how you can change your settings to avoid them. However we can’t guarantee that all part of our website will function properly if certain cookies are not accepted. Cookies that are strictly necessary for the operation of the website Some of the cookies we use are essential for parts of the Website to operate and are already set. These are strictly necessary for the sale of products requested by you and without them Peaksims website cannot operate as intended. Other uses of cookies (where you have consented to such use) Analytical/performance cookies. These cookies allow the tracking and analysis of users’ website performance. They allow website operators to count the number of visitors and to see how visitors navigate inside the website. This helps to improve the way a website works, for example, by ensuring that users find what they are looking for easily.
We use cookies and other such devices to allow us to understand how many users have seen which pages and advertisements on the website, to determine how frequently a particular page is visited, to determine the most popular areas of the website and generally to monitor usage of the website.
These cookies help us to compile anonymous, aggregated statistics that allow us to understand how users use our Website and to help us improve the structure of our Website (we cannot identify you personally in this way). Functionality cookies
These are used to recognise website users when they return to a website. This enables website operators to personalise content for users and remember their preferences. These cookies help us recognise you as a unique visitor when you return to our Website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly; - speed up searches; and/or - within research surveys to ensure you are not invited to complete a questionnaire too often or after you have already done so. Targeting cookies
These cookies record visits to websites, the pages users visit and the links they follow. This information is used to make websites and the advertising displayed on them more relevant to users’ interests. Information gathered by these cookies may be shared with third parties for the same purposes.
For your full information here is the list of cookies we use with detailed explanation on the purpose of each cookie.